Monday, April 6, 2020

Citrus Avenue, 1938

A bright, sunny winter's day on Citrus Avenue in Covina in February of 1938.


The street clock in front of the Finch Bros. jewelry store reads high noon, and customers look to be filing in to the Covina Theatre for today's matinee. The Reed Block (1900) in which the theater resides sports a brand new art deco facade made of stucco, and both of Covina's old landmark bank buildings on the opposite side of Citrus are slathered with the same modern material, as well. The WCTU drinking fountain still stands on the corner, but with a different pedestal now. Drugs seem to be the most popular retail commodity in town these days, with cafes and bake shops taking place and show respectively.

 

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