In this previous post about the opening of the Covina Theatre in 1921, I remarked that I didn't have a photo of the place in the 1920s. Well, I do now! Judging by the car license plates, it was taken in 1924.
Citrus and Badillo in 1924. Photo by Tucker Studio. Click image to enlarge.
At first glance, it appears the theater does not yet have a marquee. However, on higher magnification, the longer panels on the canopy can be seen to spell out C-O-V-I-N-A--T-H-E-A-T-R-E. Although not very visible in the daytime, it's likely those panels were made of glass and were backlit by light bulbs in the evening.
Closeup of the early marquee. The panels on the right of the canopy spell out T-H-E-A-T-R-E, as well.
In the Thirties, both the theater marquee and the building's exterior facade were upgraded to a more modern appearance.
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